MORE THAN MUSIC
A MOVEMENT BUILT AROUND CREATION
MORE THANMUSIC
$2.0M MUSIC & MEDIA LAUNCH STRATEGY
18-MONTH BRAND DEVELOPMENT, INTERNATIONAL EXPANSION & LABEL PARTNERSHIP
LED BY THE MOVEMENT
A dedicated music department.Built in-house.
Not a management deal and not a services vendor — a standing division with A&R, production, marketing, commerce and touring under one roof, funded by this raise.
Lew Tucker.Chief Financial Officer.
The financial seat over the division — capital controls, spend approval and monthly reporting, so the raise is protected line by line and every dollar is traceable back to an asset, a release or a shipped order.
Known for his expertise at the intersection of culture, connection and foundational skillset. Career highlights:
- General Manager, Marketing at Uptown Records — developing and positioning artists like Mary J. Blige, Jodeci, Heavy D and Soul 4 Real.
- Vice President, Marketing & Promotions at Universal Music Group — artist promotion and radio airplay for Cash Money, Lil' Wayne, Nelly and more.
- President of Sean Combs Enterprises — executive oversight of all Combs properties, including Bad Boy Entertainment and Blue Flame Marketing Agency.
- Represented and signed four NBA draft picks through Essential Sports: Ben Gordon, Charlie Villanueva, Jarvis Hayes, Daniel Gibson and CJ Miles.
- Involved with Vibranium Network, an emerging cryptocurrency for the culture.
- Executive Producer and ideator of Conversations & Celebration, an event series merging financial literacy with cultural relevance and entertainment.
Capital controls
Spend approval
Monthly reporting
Why this seat exists — investor protection
Music executives.The people running the division.
A standing executive table — finance, operations, marketing and creative — with decades of label, touring, merchandising and enterprise experience behind the raise.
Justin Busia (D. King)
Founder / Artist
Artist and producer from Ghana, raised in Baltimore. Founded the 730 Commission in 2014. Critical acclaim from Sway in the Morning, 2DopeBoyz, Rap Radar, Complex, Earmilk and Karen Civil off three released songs — with a completed debut album featuring Snoop Dogg, Trina, Pusha T and Benny the Butcher.
Lew Tucker
Chief Financial Officer
Capital controls, spend approval and monthly reporting across the music department — every dollar traceable to an asset, a release or a shipped order.
Brandon M. Burton
President
Founder of By Any Means Solutions with 10 years in the indie music scene across college radio outreach, artist development, artist and tour management, business solutions consulting and e-commerce. Established the first six-figure quarter driven solely by merchandise for an artist client (Conway the Machine, 2018). Ran logistics for GXFR (Griselda by Fashion Rebels) from 2018 to 2021, assisting in amassing over $2 million in revenue, and served as web admin and former tour manager for Griselda Records (2017–2020). A troubleshooter for existing businesses — turning around failing models and recovering clients from losses.
Mukando Ukiteyedi
Vice President
Principal at Techmen Consulting with 25 years as an enterprise architect across Fortune 500 companies and US federal agencies. Founder and CEO of The NUCONCEPT Group (parent of G&S Import Trading) and of Lani Management, representing athletes, artists and musicians.
Saleem Baba
Marketing
Tour and merchandising manager for Pimpire Records / Roc Marciano and artist relations manager at EQ Distro / Roc Nation. Booking agent for the Howard Theatre in Washington DC with an extensive network of venues, talent buyers and agency executives.
Jordan Ryan Bailey
Marketing
Howard University alumnus who led the guerilla campaign for the 2015 Trillectro Festival. Former assistant manager at Bank On It Entertainment, executive coordinator on hit rollouts and co-writer on Guordan Banks' “Wanna Be Yours” — over 5.5 million streams.
The story is already written.National press, before the rollout.
The Baltimore Banner, June 2024 — a full feature on D.King by music journalist Al Shipley.
“Jay-Z and Snoop Dogg know who he is. So why is D.King the best-kept secret in Baltimore hip-hop?”
“He’s impressed superstars like Jay-Z and has recorded with Snoop Dogg and Kanye West.” Signed to Jay-Z’s Carter Faculty at 15. Son of two Ghanaian immigrants, raised on Cooks Lane in West Baltimore. Founder of the 730 Commission, home to Syreeta O.
Read the full feature
Part One
The Thesis
Growth capital against finished product.
We’re not betting.We’re scaling what already works.
The ask
18 months. ~25% supportable by a real-estate asset.
Already invested
Founder and partner capital already put into the label — catalog, brands and infrastructure built before this raise.
Three albums recorded. The catalog exists.
Live brands, real orders, verified revenue.
Ghana access most artists can never buy.
New capital funds release, marketing and distribution — not the making of the music.
Snoop Dogg.The launch is already attached.
Lead single feature, album host and filmed content at his home. The record does not start cold — it starts inside an audience that already exists.
Part Two
The Music Engine
An A-list launch record. Three albums in eighteen months.
Launch with an A-list record.
The first single features Snoop Dogg — an immediate visibility event. We spend that visibility on data, not mass awareness.
02 · Feature-heavy album
- Snoop Dogg
- Pusha T
- Benny the Butcher
- Bink
- DJ Toomp
A release cadence that creates multiple marketing events instead of one album drop.
03 · Three albums / 18 months
- Album 1D.King debut — Snoop-hosted project
- Album 2Completed follow-up album
- Album 3Syreeta Ocile — completed album
Continuous commercial activity across the full term.
04 · Content + clipping engine
Clipping operates as a testing engine: produce volume, measure what resonates, then aggressively scale the winners.
Part Three
International Expansion
Ghana as a second headquarters.
Ghana: the second market.
After U.S. visibility, the strategy pivots to Ghana — real local relationships, not an imported marketing campaign.
U.S. credibility + Ghanaian cultural access + social media → broader African and international audience.
D.King did it again.The slums of Accra, flag up.
Not a photo op — a run through the streets with the neighborhood behind him. Content that can't be bought, only earned.
Arrival
He lands and walks in. Camera at eye level. Handshakes, not headlines.
The Crowd Builds
Word moves faster than any ad buy. By day three the street is behind him — hundreds deep, flag up.
The City Answers
Block party on crates, Old Fadama at dawn. One shoot becomes the campaign, the doc and the visual album.
A West-Coast catalog with an African home base.
Not a tour stop — the second headquarters. One production budget feeds the album campaign, the documentary, the merch drops and the film slate.
One artist walks in. A whole city walks out behind him.
Part Four
Brands & Commerce
Over $250K invested to generate over $2.1Mil through current brands.
The music creates the audience. Merch monetizes it.
Several brands are already built inside the network — with validated first-collection economics.
We already generated$2M+.
A live Shopify business inside the network. Three years of verified platform data — not projections.
Shopify Analytics · Feb 2022 – Feb 2025
Brands we've already built with.
Three live brands plus a partner network — each an operating audience, not a concept.
@kamo.us
KAMO
Streetwear and culture brand — creative direction and campaign builds.
@wpiaffiles.jpg
World Peace Is A Fear!
Message-led art and apparel imprint — editorial, film-adjacent visual identity.
@gocreatesomething
GCS Studios
Apparel and production house — collection in market, campaign film and fulfilment in-house.
WPIAF!
Campaign clips, drop films and the culture rooms the brand already moves in — the creative engine that drove the $2.13M.
KAMO.
Crystal camo, distressed tees and the Tarnung run — shot, dropped and shipped. Consistent shipping on every drop.
Go Create Something.
Fashion & Media Department
ImSaweb — Michael Caruso — and Brandon Ayala. Alumni and partners: production capacity, media reach and network access behind every rollout on this deck.
Trusted brands our teams have worked with
The production team.Every frame in-house.
Four directors and shooters carrying the visual language across music, brand and campaign work — four selects each.
MORT
Director / Editor
SomethingWithIntent
Director / DP
Vivid Vsn Studios
Production Studio
SHOTBYDRAYA
Director / Shooter
Road to Riches.The album as a film.
A long-form visual companion to the album — one continuous story cut across the record, built to run as a film and to strip into campaign assets, trailers and short-form for the entire rollout.
Directed by
One9
One9 Media Group — Founder / Executive Producer / Director
Emmy-nominated executive producer and director. Directorial debut with the critically acclaimed feature Nas: Time Is Illmatic (2014), the opening-night selection at the Tribeca Film Festival, followed by documentary work examining race in America. He also directs “Before You Met Me.”
Concept
Cameos
Concept frames
Syreeta Ocile.
Distributed film and series credits already in market — a proven lead for the film extension, and an audience that already exists.
Part Six
Capital & Structure
Where the $2.0M goes and how it is secured.
Where the capital goes.
Costs already incurred
$900K already invested into the label — recording and development spend is behind us, not funded by this raise.
Recoupment on new capital
The partner receives a recoupment position on the new capital plus agreed participation.
Real-estate backing ($500K — 25%)
A real-estate asset supports $500K of the advance, roughly 25% — subject to valuation, lien and title review.
The asset-backed component materially reduces perceived downside for the financing partner.
What we emerge with.
MORE THAN MUSIC
THE CLOSE
Build themovement.
$2.0M. 18 months. Three finished albums, a proven commerce engine, an international market already activated — and roughly a third of the raise backed by real assets.