MORE THAN MUSIC

THE MOVEMENT — ACCRA

03BCampaign Concept — Boots On The GroundMORE THAN MUSIC

D.King did it again.The slums of Accra, flag up.

The Ghana rollout is not a photo op. It is a run through the streets — Jamestown, Old Fadama, the block parties and the dirt pitches — with the neighborhood moving right behind him and the flag over the crowd. Content that cannot be bought, only earned. Below is the visual treatment for the campaign shoot.

D.King walking a dusty alley of tin shacks with a crowd and a Ghana flag behind him — 01 · The walk-in

D.King arms spread surrounded by cheering youth under a giant Ghana flag — 02 · Arms wide

D.King moving down a red dirt road with a crowd carrying a Ghana flag behind — 03 · The run

D.King on a slum rooftop above a packed street and a Ghana flag — 04 · Rooftops at dusk

D.King rapping into a megaphone above a night crowd — 05 · Megaphone

Close portrait of D.King with a Ghana flag and crowd behind him — 06 · Portrait, flag up

D.King greeting children in a slum courtyard beneath a Ghana flag — 07 · The kids

Tight portrait of D.King at golden hour with a Ghana flag in dust haze — 08 · Dust and gold

D.King standing on a moving tro-tro van as a crowd runs alongside with a Ghana flag — 09 · Tro-tro

D.King playing football barefoot with kids on a red dirt pitch — 10 · Dirt pitch

Overhead view of D.King leading a huge crowd carrying a Ghana flag through a shanty town — 11 · Aerial

High contrast black and white photo of D.King shouting in the middle of a crowd — 12 · Mid-shout

D.King sitting outside a tin shack barbershop with young men in Accra — 13 · The barbershop

D.King walking through a rain-soaked flooded slum street — 14 · Rain

D.King performing on wooden crates to a night crowd of phone lights and a Ghana flag — 15 · Block party

D.King on a shack roof at dawn over the Old Fadama slum with a Ghana flag — 16 · Old Fadama, dawn

D.King walking straight at camera through a dense Accra market crowd with a Ghana flag behind — 17 · Market walk

D.King handing out packages to families in the Jamestown fishing slum — 18 · Jamestown

D.King on the back of a motorbike leading a convoy with a Ghana flag flying — 19 · Okada convoy

D.King holding a giant Ghana flag overhead with hundreds of people behind him at sunset — 20 · Flag over the city

One artist walks in. A whole city walks out behind him.

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